6. Enhance Digital Capability and Solutions The financial transaction on digital channel has been continuously growing due to the shift in customer’s behaviour toward digital channel and the rapid technological advancement. The COVID-19 pandemic, meanwhile, has accelerated changes in consumer behaviours and has brought a heightened awareness of use of financial services through digital channel. The Bank aims to digitize and migrate banking services to digital channel through the concept of “Digital-first” with humanized touch or so called “Humanized digital platform”. The digitalization journey to operate under digital first operating model starts from 1) reducing costs and operational burden by serving customer via digital channel, 2) deepen customer’s engagement through personalization, 3) generate sustainable growth in traditional revenue stream, and 4) create revenue from new business and ecosystem. The Bank’s digital strategy has geared toward beyond banking services and ecosystem play developed with strategic partners in order to deepen customer engagement in throughout life-stages and life-events. The ecosystem play will be built around the Bank’s strong market presence and competitive advantage, for example automotive industry where the Bank is the leader in automotive lending business with high network coverage of dealers and automotive supply chain. The ecosystem play will also act as an engagement tool for our customers., i.e. lessen the burden for owing a car. 7. Capture Synergy Realization After the merger, the Bank has realized benefits from Balance sheet synergies, Cost synergy and Revenue synergy: 1) Balance sheet synergies through balance sheet optimization by allowing the Merged Bank to utilize its assets and raise funds more efficiently. 2) Cost synergies from a greater economy of scale, especially from the integration of key business support areas such as IT infrastructure investment, operations, overlapped branch and redundant back-office employees. 3) Revenue synergies which would enhance ability to introduce more variety of financial products and services to cater its customer’s need and to serve the enlarged customer base of more than 10 million customer, which enhance the Merged bank’s ability to maximize its income generation. The EBT was smoothly completed in July 2021. After the successful EBT, the Bank aims to maximize the revenue potential of the Merged bank’s large customer base through financial Well-being as guiding principle with sharper value proposition delivered via our top-tier digital platform. 52 TMBThanachart Bank Public Company Limited
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